For thousands of years, gold has had a continuous appeal as a storehouse of value and a source of beauty. Jewelry is gold's most important usage, although there are also industrial uses. It is so rare that all the gold ever taken from the ground could fit into a cube measuring just 720 inches on each side. Gold bullion is real, honest money and, most agree, the best form of money the world has to offer. It is a store of value and a safe haven in bad times. Gold is rare, durable and does not wear out in the manner of paper money when passed from hand to hand. A small amount of gold can purchase a substantial amount of goods and services, it is universally accepted, and it can easily be bought and sold around the world at any time.
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